For a long time, when people stood up for a cause and weren’t all physically standing shoulder to shoulder, the size of their impact wasn’t immediately apparent. But today, we can see the spread of an idea online in greater detail than ever before.
If you’re a certain kind of person, with a certain kind of circle of friends, you are completely aware that a whole lot of Facebook users changed their profile picture last week.
It was the result of a very effective viral push, kicked off by the Human Rights Campaign, to show support for gay marriage as the issue came before the Supreme Court.
How effective was it?
I’m just happy to see people make the gesture, even if it’s somewhat self-satisfied