I’ve been watching the media frenzy over the “Kony 2012” viral and frankly, it leaves a bit of a bad taste in my mouth. Will revisit this topic in three months, regardless of outcome.

World

I spoke to Jason Russell for the second time last week as one of my final interviews in over two months of reporting for a TIME piece on Joseph Kony, his Lord’s Resistance Army (LRA) and the anti-L.R.A. activist group Russell co-founded with two friends in 2003, Invisible Children. In the time since we’d first spoken in mid-February, Invisible Children had released its 10th film on Kony, Kony 2012, and it had gone viral: Russell said hits were approaching 100 million. Invisible Children, as the TIME article later detailed, had already pulled off one of the greatest advocacy campaigns of all time, a true wag-the-dog story in which a small group of activists had built massive momentum on college campuses across the U.S., then translated that into such vociferous political pressure in Washington that the Congress and the Senate passed a law mandating the U.S. President to act…

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